TruePaths 2

An upgrade to our popular TruePaths technology means more intuitive page addresses, greater effectiveness with search engines and support for automated redirection.

TruePaths allows web pages to have addresses containing keywords in context with the page. It also means pages do not need to contain parameters (e.g. default.aspx?pg=123) and instead using real paths.

For example, a non TruePath address would look like this:

http://www.j-k.co.uk/jkcm/Default.aspx?pg=602

Whereas a TruePath address (for the same page) is:

http://www.j-k.co.uk/jkcm/Product

Clearly, the second address contains the word "Product", which is more friendly (you can also configure the software not to include "jkcm" in the path if you wish). Search engines will retrieve "Product" as a keyword, which will help in search engine rankings. Also, search engines will likely rate a path containing a query ("?"), as these are often associated with web forms. Search engines spiders try not to follow web forms, as they can lead to infinite page/content combinations.

Version 2 of TruePaths adds two important features. The first is "extensionless" mapping - it is no longer necessary to suffix TruePaths with a file extension such as ".cms". This makes them easier to read, is still more search-engine friendly, and is a method of page addressing that has become popular with recent web sites. The second is "URL Rewriting", which greatly extends the flexibility of the software.

URL Rewriting is a allows JK WebDIRECTOR to re-map web addresses. For example, the address accessed by the user could be "mysite.com/mycustomer" while the actual page visited would be "mysite.com/default.aspx?pg=123&customerref=42". The friendly version of the address remains in the browser - the end user will never see the "parameter" based address.

Another example of URL rewriting would be mapping addresses to database integration. A page address such as "mysite.com/Products/ABC123" (where ABC123 is a product code), could be re-written into a format that passes the code to a queries a database and retrieves product data. The result is what could appear to be thousands of pages, one for each product, that are actually made from a single page.

URL Rewriting uses a pattern matching algorithm (Regular Expressions), and has almost limitless possibilities for re-working web addresses.

There are technical details of how to use TruePaths 2 and URL Rewriting, including some more features not mentioned here, at in this KnowledgeBase article: http://www.j-k.co.uk/jkcm/default.aspx?pg=725&kb=68

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